Good show by Tata Zest in its first month

The latest launch from Tata Motors' in the passenger vehicle category – Tata Zest – has received good response with over 10,000 bookings received in less than one month of the opening of bookings – was launched on 12 August 2014. Tata Zest is a compact sedan and has been priced competitively which has helped in garnering good demand. The petrol version of Zest starts from Rs 4.64 lakh while the diesel version starts at Rs 5.64 lakh.

The Zest will face competition from the likes of Amaze from Honda, Dzire from Maruti, and Xcent from Hyundai. If Tata Zest becomes a success story it would give fillip to Tata Motor’s Indian passenger vehicle market share as the company has been facing pressure in this segment.